This project focused on scaling an established kids clothing e-commerce brand in the United States known for its boho-inspired couture dresses. The primary objective was to increase online revenue while maintaining efficient acquisition costs in a competitive fashion niche. With a total ad spend of $75,417, the brand generated $259,063 in revenue, achieving a strong ROAS of 3.44 through a full-funnel Google Ads strategy that combined Search, Smart Shopping, Performance Max, Display, and Video campaigns.
- Google ads
Scaling a US Kids Clothing E-Commerce Brand with High-Intent Google Ads
overview
1.7 Years
Duration
google Ads
Platform
United States
Market
The Challenge
The brand faced three core challenges:
Competing in a Saturated Kids Fashion Market
The kids clothing niche in the US is highly competitive, with large retailers and boutique brands bidding aggressively on search and shopping placements. Standing out without inflating CPCs was a key challenge.
Scaling Revenue Without Sacrificing ROAS
The brand wanted to scale beyond steady sales and push revenue growth, but without sacrificing profitability. Previous campaigns struggled to maintain efficiency as spend increased.
Managing Seasonal Demand Fluctuations
Kids fashion sales spike around specific moments (weddings, holidays, photoshoots). Capturing high-intent buyers during peak periods while controlling spend during slow phases required careful budget and bid control.
Strategy & Execution
A Three-Pillar Approach to Sustainable Growth
Search Campaigns
Targeted high-intent keywords such as occasion-based dresses, boutique kids clothing, and branded searches to capture ready-to-buy users.
Smart Shopping & Performance Max
Leveraged Google’s machine learning to maximize product visibility across Search, Shopping, Display, YouTube, and Gmail, focusing on top-performing SKUs and high-margin products.
Creative-Led Video & Display Ads
Showcased the brand’s unique boho couture designs to build awareness and re-engage warm audiences who had previously interacted with the site.
Budget Allocation by Performance
Spend was continuously shifted toward campaigns, products, and audiences delivering the strongest ROAS, ensuring efficiency at
scale.
Results
Total Revenue Generated: $259,063
Over the campaign period, the account delivered strong, scalable performance:
what made this work:
Strong contribution from retargeting and DPA campaigns, sustaining profitability during seasonal shifts
$75417
Total Ad Spend
$7.28
Total Revenue Generated
3.44x
Overall ROAS
$259,063
Cost Per Purchase
Most importantly, performance remained profitable without aggressive budget increases, proving the structure was sustainable.
Key Takeaways
Total Revenue Generated: $259,063
Full-Funnel Google Ads outperform single-channel strategies in competitive e-commerce niches.
Performance Max and Smart Shopping are powerful scaling tools when supported by strong product feeds and historical data.
Revenue-focused optimization beats volume-only conversion strategies, especially for fashion brands with varying order values.
Ready to Build, Automate, & Scale?
Let’s build your complete ads + funnel + automation system.