This project focused on scaling a US-based e-commerce fishing store offering premium fishing apparel and gear, including well-known brands like Grundéns. The objective was to maximize revenue aggressively while maintaining strong efficiency in a niche driven by seasonal demand and highly intent-based purchases. With a total ad spend of $19,200, the store generated an impressive $640,000 in revenue, achieving a remarkable ROAS of 33.27 through a structured Google Ads strategy using Search, Smart Shopping, Performance Max, Video, and Display campaigns.
- Google ads
Driving $640K in Revenue for a US Fishing Gear Store with High-Intent Google Ads
overview
1.7 Years
Duration
google Ads
Platform
United States
Market
The Challenge
The brand faced three core challenges:
Capitalizing on High-Intent, Niche Buyers
Fishing customers typically search with very specific product and brand intent. The challenge was capturing this demand without wasting spend on broad, low-converting traffic.
Seasonal and Weather-Driven Demand
Fishing gear sales fluctuate based on season, weather, and regional fishing activity. Campaigns needed flexibility to scale fast during peak demand windows.
Scaling Revenue with a Controlled Budget
Despite a relatively modest ad budget, the brand aimed to unlock maximum revenue potential without sacrificing efficiency or control.
Strategy & Execution
A Three-Pillar Approach to Sustainable Growth
Brand & Product-Focused Search Campaigns
Search campaigns were built around high-intent brand terms, product-specific keywords, and fishing apparel categories to capture buyers ready to purchase.
Performance Max for Revenue Expansion
Performance Max campaigns were optimized for conversion value, allowing Google’s automation to scale top-performing SKUs across Shopping, Search, YouTube, and Display placements.
Smart Shopping with Feed Precision
Product feeds were optimized with clear titles, technical specifications, and brand mentions, ensuring maximum visibility for premium fishing gear.
Display & Video for Retargeting Only
Rather than broad awareness, Display and Video campaigns were used strategically for retargeting site visitors and past buyers to increase AOV and repeat purchases.
Results
Total Revenue Generated: $640,000
Over the campaign period, the account delivered strong, scalable performance:
what made this work:
Strong contribution from retargeting and DPA campaigns, sustaining profitability during seasonal shifts
$19200
Total Ad Spend
$2.93
Total Revenue Generated
33.27x
Overall ROAS
$640,000
Cost Per Purchase
Most importantly, performance remained profitable without aggressive budget increases, proving the structure was sustainable.
Key Takeaways
Total Revenue Generated: $640,000
Niche e-commerce brands win by targeting intent, not traffic volume.
Smaller budgets can drive outsized revenue with the right keyword and feed strategy.
Retargeting-focused Display and Video campaigns help increase total customer lifetime value.
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