This project focused on scaling paid acquisition for a U.S.-based e-commerce brand specializing in touchless faucets and luxury shower systems. The brand operated in a premium segment, serving both residential and commercial buyers, where product quality, design, and reliability played a major role in purchasing decisions.
With a total ad spend of $263,447, the objective was to drive profitable revenue growth while maintaining a strong return on ad spend (ROAS) across multiple Google Ads campaign types.
- Google ads
Scaling E-Commerce Revenue for a Touchless Faucets & Luxury Shower Brand in the U.S.
overview
1.7 Years
Duration
google Ads
Platform
United States
Market
The Challenge
The brand faced three core challenges:
Selling High-Ticket Products Online
Luxury faucets and shower systems come with longer decision cycles, higher price points, and more comparison shopping. Converting cold traffic directly into purchases required strong intent matching and trust-building.
Balancing Scale and Profitability
As spend increased, the risk of ROAS erosion grew. The challenge was to scale revenue without sacrificing efficiency or overspending on low-intent traffic.
Managing a Complex Product Catalog
The store carried multiple SKUs across:
- Touchless faucets
- Commercial sensor faucets
- Luxury shower systems
Strategy & Execution
A Three-Pillar Approach to Sustainable Growth
Full-Funnel Google Ads Architecture
We deployed a diversified campaign mix including:
- Search campaigns targeting high-intent product & solution-based queries
- Smart Shopping & Performance Max for catalog-wide scaling
- Display & Video campaigns to support awareness and remarketing
This ensured coverage across the entire buyer journey—from research to purchase.
SKU-Level & Category-Based Segmentation
Products were grouped by:
- Price range
- Commercial vs residential use
- Bestsellers vs long-tail SKUs
This allowed us to prioritize budget toward high-converting, high-margin products.
Feed & Conversion Optimization
- Product titles and descriptions were optimized for search relevance
- Conversion tracking was refined to ensure accurate revenue attribution
- Underperforming SKUs were excluded or bid down
Data-Driven Scaling
- Budgets were increased gradually
- Winning campaigns were duplicated and expanded
- Low-ROAS placements were continuously trimmed
Results
Conversions: 6,230+
Over the campaign period, the account delivered strong, scalable performance:
what made this work:
Strong contribution from retargeting and DPA campaigns, sustaining profitability during seasonal shifts
$263447
Total Ad Spend
$1011636
Total Revenue Generated
3.84x
Overall ROAS
185,000+
Cost Per Purchase
Most importantly, performance remained profitable without aggressive budget increases, proving the structure was sustainable.
Key Takeaways
Conversions: 6,230+
Premium e-commerce requires intent-driven traffic and trust-building
Scaling spend without structure leads to ROAS decline
Continuous SKU-level optimization is critical in multi-product catalogs
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