This project aimed to generate high-quality leads for a Medical Aesthetics clinic in Canada offering advanced cosmetic treatments, including Anti-Aging Injectables, PRP (Plasma Rich Platelets), Medical Grade Facials, Laser Hair Removal, and Skin Condition Treatments. Facebook Lead Generation Ads were used to drive consistent patient inquiries while maintaining controlled acquisition costs in a competitive aesthetic market.
- Fb ads
Scalable Lead Generation for a Medical Aesthetics Clinic in Canada
overview
1 Year
Duration
Fb & insta adds
Platform
Canada
Market
The Challenge
The brand faced three core challenges:
High Competition in Canadian Market
Rising CPMs and intense competition made it difficult to keep the Cost Per Lead stable without sacrificing lead volume or quality.
Trust & Credibility
Barrier
The challenge was to establish instant trust through ad creatives and messaging within seconds of user attention.
Multi-Service Lead
Distribution
Balancing lead flow across injectables, PRP, laser, and skin treatments required careful creative and campaign structuring to avoid over-spending on a single service.
Strategy & Execution
A Three-Pillar Approach to Sustainable Growth
Service-Level Campaign Architecture
Separate ad sets created for each treatment
Budgets allocated based on service demand and profitability
Underperforming services paused quickly to protect overall CPL
Winning services scaled independently without affecting others
Trust-Driven Creative Development
Use of high-quality, clinic-branded visuals to establish medical credibility
Clean, professional design aligned with medical aesthetics standards
Messaging focused on outcomes, safety, expertise rather than discounts
Creatives designed to stop scroll without violating medical ad policies
High-Intent Lead Form Optimization
Facebook Instant Lead Forms simplified to reduce drop-offs
Intent-filtering questions added to qualify users before submission
Clear treatment-specific CTAs to align expectations
Mobile-first form experience to maximize completion rates
Precision Targeting & Continuous Optimization
Audience targeting refined by age, gender, and treatment relevance
Performance monitored daily at the ad-set and service level
CPL trends used as the primary scaling and pausing metric
Creative rotation implemented to prevent ad fatigue and maintain consistency
Results
$394,749 in attributed revenue
Across 12 months, the account delivered strong and sustainable growth:
what made this work:
Strong contribution from retargeting and DPA campaigns, sustaining profitability during seasonal shifts
$49985
Total Ad Spend
$8
Total Revenue Generated
Overall ROAS
Profitable Across all regions
Cost Per Purchase
Most importantly, performance remained profitable without aggressive budget increases, proving the structure was sustainable.
Key Takeaways
In aesthetics, trust-driven creatives outperform aggressive sales messaging
Facebook Lead Ads can generate consistent, clinic-ready inquiries
Controlled scaling is more effective than aggressive budget spikes in premium niches
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